What type of media saw significant engagement during the 2016 U.S. presidential campaign, with over 1 billion political tweets?

The correct answer highlights the significant role that social media played during the 2016 U.S. presidential campaign. Social media platforms, especially Twitter, became a central hub for political discourse, allowing real-time communication, engagement, and interaction between candidates and voters. The statistic of over 1 billion political tweets reflects how these platforms fostered widespread engagement and allowed users to express their opinions, share news, and mobilize support in unprecedented ways.

In this context, traditional media, print media, and broadcast media did not exhibit such a high level of real-time engagement or interaction as social media platforms. While they played important roles in disseminating information and covering the campaign, they lack the same interactive features that enable users to participate directly in conversations. Social media not only amplified the voices of candidates but also encouraged grassroots movements and conversations that were far-reaching and influential during the election process.