What technology do campaign managers increasingly rely on due to the availability of voter information online?

Campaign managers increasingly depend on data mining due to its ability to analyze vast amounts of voter information available online. Data mining involves extracting patterns and insights from large datasets, helping campaign managers understand voter behaviors, preferences, and demographics more effectively. This technology enables them to tailor their strategies, identify key voter segments, and predict election outcomes based on historical data and trends.

By utilizing data mining techniques, campaign managers can delve deeper into online databases, social media interactions, and other digital footprints that voters leave, thus enhancing their ability to craft targeted messaging and outreach efforts. The precision and depth of insights provided by data mining are critical in modern political campaigns, making it an indispensable tool for those seeking to win elections.