What has enabled candidates to directly transmit messages to voters in recent elections?

Social media has transformed the landscape of political communication, enabling candidates to connect with voters directly and in real time. Unlike traditional media such as television, radio, and print, which often involve intermediaries and one-way communication, social media platforms allow for interactive engagement. Candidates can share their messages instantly, respond to voter inquiries, and foster discussions in ways that were not possible before.

Moreover, social media allows candidates to target specific demographics based on user data, making their messaging more personalized and impactful. This direct line of communication facilitates a more immediate and engaged relationship between candidates and voters, contributing to increased participation and awareness in the electoral process. The real-time nature of social media also enables candidates to react promptly to current events, shaping public discourse dynamically.